![]() Slack comes in to bridge any gaps between humans and machines. In each of these teams, there is a connection between what employees do and how machines support this work at the backend. It is a way to rally together all the teams that comprise the many systems of Salesforce and ensure there is a smooth workflow, no matter where they are based. With Slack becoming the new interface for Customer 360, Salesforce is essentially pulling together all their systems. With Slack, the layer of communication that was missing falls into place and this is crucial for interactions between different stakeholders. Salesforce has expanded, over the years, from being purely CRM to include services for marketing, client service, data visualization, creation of workflows, and more. From the Salesforce point of view, Slack will help them bring all their elements onto a single platform. Salesforce will be able to leverage this to create a strong developer-based ecosystem. Slack comes with an open platform that integrates over 2400 apps. ![]() ![]() ![]() It will help organizations be more productive, make faster and smarter decisions, and enable connected customer experiences. This will provide overall customer information across Salesforce and all other business apps and systems that are a part of it. It is being touted as the new interface for Salesforce Customer 360 and can change how communication, collaboration and action related to customer experience takes place. With the merger, Slack will now be integrated into all Salesforce Clouds. Slack Connect, additionally, enables company employees to collaborate and communicate with external vendors and partners easily. Slack is a software that brings together people, data, and their tools so that teams can better collaborate and work from anywhere. What the Merger Means for Salesforce and SlackĬurrently, Salesforce’s CRM software has the enviable reputation that it enables organizations to market, provide services, sell, and conduct business from any location. This gives Slack a better fighting chance. Integrating Slack into Salesforce, as Teams does into Office 365, will encourage large companies using Office and Salesforce to consider using both, Teams and Slack. Now that Slack has been acquired by Salesforce, it will be easy to push for the use of Slack over Teams, simply because Salesforce customers already pay for the service. Office 365 has always bet strongly on its Teams. The idea was to become a hub that prevented work apps from being siloed. When Slack was launched, it wanted to serve as a connection between all the tools that people used at a workplace. Julia La Roche is a correspondent for Yahoo Finance. ![]() Shares of Salesforce are up 7.9% year-to-date. Shares of Salesforce were last trading up 0.14%, or 34 cents, near $240.45 in the pre-market. Every business-in every industry-has to optimize for a digital-first customer, employee, and partner experience," the company said in its announcement. "Headquarters are no longer on Madison Avenue or Main Street-they are in the cloud. Last week, the Department of Justice told the company it closed its antitrust investigation of the deal, giving the green light for the transaction's close.Īs companies debate the future of work post-COVID, Salesforce said companies learned last year that "if you don't have a digital way to connect with your employees, customers, and partners, you don't have much of a chance of surviving." In December, Salesforce signed a definitive agreement to acquire the popular messaging software platform Slack Technologies in a cash and stock deal worth $27.7 billion, making it Salesforce's largest-ever acquisition. I could not be more excited for what's to come," Butterfield added. "Salesforce and Slack are uniquely positioned to lead this historic shift to a digital-first world. Slack's co-founder and CEO Stewart Butterfield, who will continue to lead the company, called the deal "a once-in-a-generation opportunity to rethink and reshape how and where we work." ![]()
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